Entrepreneurship

5 tips for female founders to skyrocket your business & career

5 Tips to Support Female Founder in Business

As a female founder and manager of two businesses, Manning & Co and Gemstar Technology, I have learnt to be confident and assertive about my ideas, and outspoken about my achievements. These traits don’t come naturally to a lot of females, especially businesswomen.

After almost 10 years of being in business, I have found that people can always find a reason to criticise you, discourage you, and dismiss your ideas. From the get-go, I’ve had people telling me, “That’s been done”, or “You’re taking on too much; it’ll never work.”

At times, I have almost been derailed by taking criticism to heart. However, I have learnt that criticism can give you the strength and resolve to propel your ideas into exciting new territory.

Here are my five top tips for female founders to skyrocket your business ventures and careers, even when negativity abounds.

1. SPEAK OUT AND STAND STRONG

As a female founder, you are strong and capable, so don’t let anyone tell you otherwise! Create a strong profile for yourself by networking and forming strong relationships. Women don’t tend to network enough, so develop your own profile by meeting and greeting people with confidence. Don’t be afraid to speak out about your achievements.

2. BE BOLD AND CHAMPION FOR CHANGE

Taking a leap of faith can be scary, but becoming a successful female founder is all about risks. Making mistakes and even failing at times is a key part of the journey. In the face of negative feedback, it’s especially important to be bold, daring and assertive. Be authentic and true to yourself, not only as an individual, but as a strong and successful woman in business.

3. TRUST YOUR INSTINCTS

Throughout my career, plenty of men (and women) have tried to convince me to move away from my core ideas. And I listened to them, believing that my superiors would know better. Over time, I’ve learnt to trust my instincts. As a result, I’ve made leaps and bounds with Gemstar, and have a third non-profit business, Light Years, in the works.

4. NETWORK WITH POSITIVE PEOPLE

Every woman founder deserves to feel valued and supported. When you dare to be different, being around negative people will only bring you down. By surrounding yourself with positive people, you can carve out new networking opportunities while promoting your unique profile and skills.

5. INSPIRE AND EMPOWER OTHER WOMEN

Many female leaders underestimate the power of praise and reward. By praising and rewarding other women for their ideas and achievements, you can build a strong and supportive community for business women and girls everywhere. I’m passionate about being reachable and available to other women, and advocating for more female talent to bring their visions to life.

Without learning how to overcome criticism and take risks, I wouldn’t have gained the extra strength and resolve I needed to build a successful career. I hope that these top five tips inspire and empower you to do the same and thrive to be powerful female founders.

Read the full article in This Woman Can.

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Gemstar is the perfect growth partner for you individually, and for any business wanting to expand across ASEAN and Australia. Register to our Masterclasses, YoungGems, and other programs, or ask us anything at hello@gemstar.global or simply call us at +61 (08) 6381 9110.

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Author

Gemma Manning
Founder, strategic marketer, educator and author of ‘About This Girl’.
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