There are lots of good ideas out there…ideas that could be turned into amazing businesses. However, the challenge for many budding entrepreneurs is getting their idea off the ground and turning it into a viable business with commercial success.

In this Masterclass, we examine businesses who have stood the test of time, business who have navigated changing landscapes and made it through to survive. We will give you the secret sauce on how to build a business with longevity. There is no such thing as overnight success – it takes time and perseverance.

Outcomes

• Understand the secret sauce of business longevity
• Understand why marketing and finance is so important
• Understand how to define your addressable market
• Ensure you have the right business model in place